David Sims captured Willow in a portrait featuring an eye-catching red backdrop.

Tonight, Marc Jacobs took to Instagram to reveal that 14-year-old singer and actress, Willow Smith – the talented daughter of Will and Jada Smith – is joining pop icon Cher as the new face of his American fashion house for Autumn/Winter 15.

As with the first look at the Cher campaign, Jacobs used his newly discovered social media platform of choice – Instagram – to break the news tonight. Sharing a visual which echoes the Cher image released last week, Jacobs said that David Sims had also shot the young performer and said that he found Smith to be “talented, stylist and charming.”

Cher stars in Marc Jacobs’ fall 2015 advertising campaign

In an Instagram post, Jacobs wrote a long note about the latest advertisements. “This season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality,” the American designer notes.

So “Stay tuned over the coming weeks for more…