Gucci Cruise 2016 strides the streets of New York in a new location photo-shoot by Kevin Tachman. The shoot marks a new era for Gucci with Alessandro Michele at the creative helm, and he appears to be making his intentions known – Gucci is getting a radical reinvention.

New York’s West 22^nd street was shut down specially for the show and from the first shot of the models emerging out of a building across the street, it was clear the slick sophistication of Frida Giannini’s direction is now firmly a thing of the past. Opening with a ’70s-inspired chevron printed dress, Michele’s Cruise 2016 line was an obvious continuation of autumn/winter ’15’s joyful eclecticism. From the bow and fur detailing to the kitschy and eccentric prints, each look was as diverse and colourful as the next.

“It’s a modern translation of decorative. It’s one of my obsessions,” Michele told WWD. “I tried to put together some beautiful kind of dressing in an eccentric way.”
The mood was vintage glamour, but Michele also played to the androgynous spirit currently sweeping through the fashion industry by sending both male and female models down the oriental carpeted runway.

And judging by the smile on Anna Wintour’s face as Alessandro took his walk down the runway, we’re guessing the collection has every important fashion editor’s absolute attention…

Take a look here below at Gucci Cruise 2016: “A Fashion Story” directed by Glen Luchford / Music: Collectress