All change –  The new John Galliano logo

The fashion house of John Galliano (without its namesake founder – who is crafting a new path with Maison Margiela) is undergoing a series of changes, and debuting a brand new logo (pictured above).

To marks its transition into a premium contemporary line, following its production pact with Italy’s Modalis in March, Galliano is replacing its trademark gothic style lettering and newspaper motif with a new logo and fresh visual identity.

Atelier Franck Durand developed the new logo after being inspired by a 19th century wood engraving. The visual revamp will also include  a new store concept, packaging and an advertising campaign for spring 2016.

The old John Galliano logo

“Now is the right moment to bid farewell to the old Gothic gazette lettering,” John Galliano creative director Bill Gaytten explained, “We have a great opportunity to reimagine a look that is both timeless and of our time.”