Style icon Sarah Jessica Parker  just landed a modeling gig—and not for her namesake footwear line: The 50-year-old actress, known best for her role as Carrie Bradshaw in Sex and the City, has been named the new face of Jordache Jeans, the American denim brand.

Sarah Jessica Parker stars in Jordache Jeans ad for Walmart

In an effort to rebrand, the iconic denim label that rose to fame in the late 1970s and ‘80s for its sexy, trendy fits is also introducing e-commerce. According to WWD, the new “Jordache Look” Collection — which Parker will front — will be available online, and will include updated versions of the styles retro that brought in Jordache’s customers several decades ago. Additionally, Jordache Look will feature a more artisanal, higher-priced component, including one-of-a-kind restyled vintage jeans and a leather jacket.

Sarah Jessica Parker stars in Jordache Jeans campaign

Jordache president Liz Berlinger described the brand’s newest spokesmodel as “an iconic celebrity with an iconic brand.” And clearly, the feeling’s mutual. Said Parker, “I’ve been a fan of Jordache for many years.”

As for SJP (who will also be modeling the lower-priced ‘Jordache Collection,’ available at WalMart), Parker joins fellow style icons Heidi Klum and Elizabeth Hurley, who have each served as faces of the denim brand.

Elizabeth Hurley for Jordache Jeans in 2006 , Heidi Klum for Jordache Jeans in 2007

Photographed by Michael Thompson, SJP’s campaign is set to launch in print and online venues in July.

Now, between me and you: if Carrie Bradshaw can’t convince the women of America that a piece of clothing is cool… who can? 😉

Sarah Jessica Parker behind the scenes at Jordache campaign shoot

Ph: Michael Thompson for Jordache