He has already been described in an American magazine as “fashion’s reigning prince of cool” and every time he wins an award, Ralph Lauren sends him a hand-written note, while designer Diane von Furstenberg refers to him simply as “a star”. And thanks to his upcoming collaboration with H&M, Alexander Wang looks set to become a lot better known over the next few months as this capsule collection is being touted as one of the hottest high street collaboration ever. 

And although the range doesn’t hit stores until November the hype has been building since the fashionable partnership was announced at Coachella festival back in April. Rihanna was the first celebrity to be seen wearing the coveted collection, stepping out in a crop top and leggings in New York. And now three model images of the sporty fashion line have been released by the brand.

Wang is no stranger to collaborations, ­having worked with other retailers in the past, but he is particularly satisfied by this one. “H&M has done a great job in the past with archive-based collaborations,” the designer said, “but I wanted to create a collection where most of the pieces have been designed from scratch. There are only a couple of items that are updates from past designs. Rather than creating affordable versions of expensive items, I wanted to design true performance pieces that are within the natural price points of sportswear of H&M, so we were able to create the best version of these pieces, through our vocabulary.”

Only eight weeks to go until the big day… 😉

Courtesy Photo